Marketing and branding can take up a lot of time for business owners. As an independent enterprise, keeping a track of your digital marketing through social media algorithms and email volumes requires much effort. However, sometimes a simple approach can effectively communicate your business message to the customers and bring excellent ROI, i.e. SMS marketing.
Almost 16 million text messages are sent within every minute in the world, which is a massive number of opportunities for business owners to market their services and products.
If you are looking forward to integrating text message marketing into your business strategies, here are some tips and suggestions to launch a successful SMS marketing campaign.
Text Marketing: Why Is It Important?
SMS marketing involves crafting thoughtful and appropriate messages and sending them to your targeted customers, just like any other marketing technique. It can be extensively utilized to share promotions, reminders, time-sensitive messages, and personalized offers,
With a 98% opening rate, SMS marketing could be an extremely promising marketing strategy for your next business campaign.
Seven tips to Launch A Successful Sms Marketing Campaign
Already on board with the idea of text marketing? Here are some stellar techniques and SMS campaign tips for your next marketing venture.
1. Create A Professional Sms Marketing Team
Designing and launching a successful text marketing campaign is not a single person’s job. To get the desired results, you need a competent team of highly skilled professionals, people who have the experience and skills for diverse marketing tasks such as:
- Data collection
- Customer engagement
- ROI and Budget Analysis
- Social media marketing and digital design
- Branding and promotions
Once you have the right team in place, it is essential to understand the main objectives of your marketing campaign. Do you want to drive more sales? Are you giving a special festive discount? Or you want to boost the sales of a particular product. Effective and open communication with your team can help you achieve better results in a streamlined manner.
2. Know Your Customers
Before you start marketing your products, you must know who your targeted or relevant customers are. For starters, there are numerous CRM ( Customer Relationship Management) software available for this purpose. Your data team can choose to work with them.
A good text message marketing technique is to thoroughly analyze your potential customers’ location-based demographics and purchasing history to target the right clientele. For Example, if you are a Chicago-based furniture and home store offering a special weekend discount, don’t send promotional messages to people in Seattle. Divide your customers into relevant segments and then send sales and promotional offers to them.
3. Craft Clear, Creative and Personalized Messages
One of the most helpful SMS campaign tips is to creatively and professionally utilize the power of the 160-character limit. People don’t like to spend much time on lengthy marketing, so use clear, concise, and accessible language to convey your message in a friendly, straightforward, professional tone. Avoid using excessive emoticons, all caps, jargon and abbreviations.
Another common mistake to avoid is sending vague or open-ended messages, e.g., if you are sending a promotional offer or discount coupon, mention the expiration or ending date very clearly in the message. This will create a sense of urgency, motivating people to participate more as they know it’s a limited-time offer.
4. Right Timing Is The Key
When it comes to successful digital marketing, timing is crucial. An average person takes almost 3 minutes to open an SMS after receiving it, which means it is a fast and effective medium for sales and offers promotions. Schedule your messages at the most desirable time to get optimal results from your text message marketing. For Example, If you are an eatery offering a discount on lunch, the best time to send the message is between 9 am and 12 pm. Similarly, if you offer a weekend in-store sale, send reminders and messages from Friday afternoon. Avoid sending messages too early in the morning or late at night for better customer interaction.
5. Reliable Tools And Software
Working with a professional marketing team is essential, but choosing the right tools and software to streamline your text marketing campaign is also very important. Dedicated softwares is available for this purpose that provides integrated systems for your marketing needs.Before choosing a software make sure:
- You have figured out your needs, such as if you want to continue SMS marketing.
- Do you want to send text only or include images or pictures with it, or what will your marketing campaign scale be?
Be clear with your requirements and choose a software that fulfills them most appropriately
6. Use Strong Call-To-Action
The whole purpose of an SMS marketing campaign is to engage with your customers and drive better sales and conversions. An excellent way to do this is to add a strong CTA in your messages. Here are some simple but attention-grabbing CTAs that you can use in your messages:
- Buy Now: A perfect CTA for targeted customers; at the end of a sales message, link the “Buy Now” with your online website so customers can visit and purchase directly from their mobile.
- Show This: This can be a great CTA for promotional and discount messages to grab customers, such as “Show this discount coupon for 30% off on your next visit to our store.”
7. Integration With Other Marketing Techniques
Your text message marketing campaign may not give the best results in isolation. For better conversions, work on a holistic approach by integrating it with your other digital marketing techniques:
- Encourage people to subscribe to your email list through a link in the message offering a little incentive or discount; this will help you build a genuine email list.
- Make SMS or chat options visible on your newsletter emails and advertisements.
One of the pro SMS campaign tips is to customize and well-integrate your text marketing with the rest of your digital marketing and develop it into a holistic marketing system.
Drive more Sales And Conversion with Text4Biz
If you plan to launch an SMS marketing campaign that drives more conversion and accelerates your business, Text4Biz is your one-stop solution. We provide all you need through our scheduled text messaging campaigns, two-way SMS chats, voice calls, and WhatsApp chatbots.
With more than 25k customers around the globe, Text4Biz provide holistic solutions through customized SMS marketing campaigns, maintains a list of essential numbers and emails, voice calls and voice OTP and, most importantly, a well-integrated system that you can connect with all of your other digital marketing channels such as Meta, Emails, Websites to speed up your sales, drive better conversions and smooth communication with customers.
Conclusion
SMS or text marketing is highly underrated by extremely well-performing modern marketing strategies. It is very easy and convenient to launch a successful SMS marketing campaign through accurate data about your desired customers, effective communication techniques, and a professional team with reliable software like Text4Biz to achieve your desired marketing outcomes.
