Setting up a new business is difficult, but publicizing that business is even more so. Attracting
new customers and retaining the old ones demand opposite but equally essential marketing
strategies. Hence, with limited marketing dollars, selecting the best disposal option can be
difficult, especially when your business is small and just starting up.
However, with email marketing, you can still meet the middle point of your customer spectrum.
According to recent email marketing stats, multiple small business owners opted for email
marketing as the second-best brand awareness method after social media campaigns. A survey
by Statista showed that 49% of customers voted for weekly promotional emails from their
favorite brands.
So what are you waiting for? Apply these email marketing strategies today to gain explosive
growth for your business venture!
1. Choose a Good Email Marketing Solution
You can self-write your marketing emails when you have a limited subscriber list. However, with
an expanding subscriber list, growth demands efficiency. That’s where email marketing software
comes in handy!
This software automates repetitive tasks, making them more manageable, faster, and reliable in
no time. So, opt for the best email marketing software from the start to streamline routine tasks.
A good email marketing software like Text4Biz allows marketers to automate critical B2C and
B2B tasks.
With such software, tasks like capturing emails, adding subscribers, and deploying
autoresponders become a piece of cake. By investing in robust email marketing software early
on, you’re not just preparing for scalability; you’re ensuring a smoother, more effective journey
connecting with your audience!
2. Curate and Build Your Email List
Your email list is the heart of your email marketing strategies. Think of your subscribers as
valued guests who have willingly entered your digital space. By curating a targeted list, you
ensure your messages resonate with the right audience, fostering a sense of connection and
loyalty.
You can build an email list by using the following tips:
● Create pop-ups with clear call-to-actions on your websites
● Generating crafty lead magnets like discount coupons, ebooks, newsletters, etc
● Add sign-up links to your newsletters
● Leverage other digital marketing platforms like social media to curate emails
A well-curated email list lets you track customer behavior and refine your marketing strategies. It
ultimately nurtures long-lasting relationships with your clients. So, treat your email list as a
community, and watch your small business grow!
3. Use Captivating Subject Lines
Your subject line is the hook for your content. Either the customer will read it in full, or he will
pass on your email entirely. It’s like a do-or-die situation. That is why you need to craft
captivating subject lines for your email marketing strategies to work.
Think of them as the first impression of your digital message. A compelling subject line sets the
tone for engagement and entices customers to open your email. You grab attention amidst a
sea of messages by incorporating curiosity or a touch of urgency. You can create catchy subject
lines by using the following techniques:
● Adding personalized touches
● Addressing recipients by name
● Tailoring content to your customer’s interests
Remember, clarity is the key – keep it concise, clear, and irresistible. A well-crafted subject line
is your foot in the door, sparking interest and paving the way for successful small business email
marketing campaigns.
4. Add a Touch of Personalization To Your Emails
Personalization is a game-changer for email marketing. When you have a flooded inbox, what
type of email would you open? One that displays the brand or one that values your interests? –
Latter, right!
Receiving an email that addresses you by name and speaks directly to your preferences is like
a virtual handshake. Plus, personalized emails make your audience feel valued and understood.
You can gather the touch of personalization from your customer’s data. It can be their past
purchases, product suggestions, or website browsing.
This email marketing strategy boosts engagement and enhances the overall customer
experience. So, don’t just send emails; start conversations that resonate on a personal level.
5. Monitor Your Analytics and Grow With It
Your analytics are personal GPS for your business growth. They are a means of gaining
valuable insights into your customer’s preferences and behavioral patterns.
You know what works and what doesn’t for your business by monitoring open rates,
click-throughs, and conversion metrics. According to 2022 research, the average rate of
opening emails was 34.51%, the clicking rate was 1.33%, and the bounce-off rate was 10.28%
among 200 million emails.
Thus, use the analytics to understand which content resonates and refine your strategy
accordingly. It’s not just about sending emails; it’s about sending the right emails!
Conclusion
Using email marketing strategies for your small business ventures can be difficult, especially
when you are new to the process. However, with the right platform, you can quickly achieve that
upward curve for your business. With Text4Biz, you get all the essential email marketing tools
under one roof. So, blend your digital marketing skills with emails today and quickly achieve
your desired results!
