As digital marketing tends to grow and evolve, brands are increasingly using diverse
communication channels to connect with their customers. With 6.94 billion smartphones
worldwide and 23 billion SMS sent daily, texting messaging service is still one of the most
trending and popular means for businesses to reach customers, generate sales, and enhance
brand presence.
SMS marketing is a low-cost, high-profit marketing technique that utilizes the full potential of text
messaging to maximize ROI, boost sales, and achieve higher customer satisfaction.
This article will give you a new perspective on how SMS marketing techniques and practices
can help your business grow and bond better with your customers.
What is SMS Marketing ROI?
Return on Investment ( ROI) means to measure your marketing campaign’s profit or losses.
SMS marketing ROI is the financial return from an SMS marketing campaign or text messaging
sales.
SMS Marketing ROI Calculation
SMS marketing ROI is the estimation of your marketing campaign’s success and text messaging
sales. It helps you prioritize your time, money, and resources in a better way to make your
business more profitable.
To calculate your growth rate or ROI, divide your net profit by the investment cost and multiply it
by 100 to get the percentage.
ROI = ( Net Profit / Cost Of Investment) × 100
Best SMS Marketing Practices To Maximize ROI, Boost
Sales Through Customer Satisfaction
Regarding ROI, customer satisfaction and their positive experience play a vital role. Happy
customers are likely to shop back and spread good words about a business. Check out some of
the best SMS marketing practices for enhanced customer experience and better conversions.
- Personalization
While it may sound like a trendy or “Nice to follow” idea, segmenting your clients and a
personalized approach is crucial to achieving SMS marketing ROI.
Efficiently use your data, segment your clients into different groups based on demographics,
location, or purchasing preferences, and send them tailored content. It becomes easy for a
business to streamline marketing when you send information about a specific product or
promotion to a set of people who have shown interest in it, hence generating better revenue.
For personalization, use the information your customers have shared with your past purchases;
this means filling out your text with the following:
● Contact’s name
● Product’s preferences
● Past purchases
● Nearest store locations
- Open Communication
It is easy for brands to generate text messaging sales by including CTA in the form of landing
pages and sales pages at the end of a message. This takes customers exactly where they need
to be and makes purchasing and payments more manageable. This customer-centric approach
helps businesses get better reviews and social proof.
Always remember, text messaging service is designed for two communications, and utilizing it
correctly ensures to boost sales and increase customer satisfaction. Establish a customer
service that enables customers to respond to the text messages they receive from your brand
and talk to a CSR (Customer Service Representative) in person to get all the necessary
information before a purchase.
- Collect Reviews and Feedback
Collecting feedback and customer response is essential for successful digital marketing. SMS
have an incredibly high opening rate (95%). With the help of tools like Google Forms or Survey
Sparrow, create short and specific surveys about different areas of business and send the link
through SMS or ask customers to reply with a rating (1 to 5) to send their feedback about a
product, service or sales.
Feedback collection is the first step. Analyze the result and performance pattern through this
data. Look for areas where you need improvements. Effectively incorporating customer
feedback into your business strategies generates better text messaging sales and helps you
stay on top of your customer’s expectations.
- Perform A/B Testing
A/B testing is a performance experiment comparing multiple versions of a marketing campaign
or content (SMS, email, copywriting) to check how different variables affect performance. Try to
A/B test your text messaging service through:
● Using different types of greetings in welcome messages, one more casual and one more
professional.
● Enticing the content of the message with a joke, pun, or metaphor (related to a product
or offer) and keep the other one simple.
● Experimenting with different CTAs, e.g., visit our “Website for more information” or
“Reply to this text with 1 or 2 to get more information.”
- Engaging Techniques To Boost Customer Interaction And Drive Sales
Use creative marketing techniques in your SMS campaign to grab customers’ attention and
keep them engaged with the brand from time to time, such as:
● Send welcome messages to new subscribers. A simple “Thank you for subscribing” is
enough to acknowledge and allow them to engage with you immediately for further
assistance.
● Another clever use of text marketing is to send announcements of new arrivals, sales,
and promotions to the customers. Attach a website or sales page link in the text for
customers to visit quickly and purchase online.
- Use Reliable Software To Analyze Your Performance
Professional and reliable SMS marketing software helps you monitor and evaluate the
performance of your messages, allowing you to get your marketing priorities straight. From the
data in your analytics section, you can see the following:
● How many people opened your message
● How many people clicked the external links you sent in the message
● How many people have subscribed or unsubscribed to the campaign
With data-driven insights into what is working and the areas of improvement, making decisions
and implementing strategies that maximize ROI becomes easier.
Maximize Your SMS Marketing ROI And Customer
Satisfaction With Text4Biz
Looking for a reliable SMS marketing partner to derive more sales with better customer
satisfaction? Trust Text4Biz. We provide robust, customized texting solutions for corporations of
all sizes. From two-way texting to scheduled text messages service and well-integrated SMS
marketing campaigns, your digital marketing challenges are tackled with our reliable and
high-performing software.
Conclusion
A successful consumer experience requires utmost customer satisfaction. A well-planned SMS
marketing campaign with a reliable team like Text4Biz ensures better interaction of businesses
with customers with timely and transparent communication. This will help you to improve your
business continuously, hence driving better sales and conversions with higher ROIs.
