With over 4.5 billion mobile users worldwide, text messaging service is the best way to deliver
your promotional or advertising content around the globe. Additionally, it is the fastest and most
convenient way to boost your SMS or digital marketing campaigns.
There are many texting or SMS marketing platforms through which you can contact customers
and send promotional messages. Moreover, most people prefer receiving and responding to
texts rather than phone calls from brands or companies. Thus, this would be the most
convenient way to increase the effectiveness of your campaigns.
Want to improve your text-messaging marketing but need help figuring out how to start? Put
your worries aside and sort your text marketing campaigns using this comprehensive guide.
What Do You Need to Know about SMS Marketing?
Before learning about text marketing, you should understand what an SMS is. Short message
service, or SMS, is the capability of a computing device to send and receive messages to other
devices. Similarly, SMS marketing would use text messaging to deliver alerts or promotional
messages to a specific audience. Additionally, it’s a direct and efficient communication channel
that lets companies quickly connect with customers.
Text messages have high open rates, so you can rely on them to increase customer or client
engagement. Moreover, text marketing lets you share multiple things with your customers,
including promotions, news, products, shipping information, etc. You can also add a texting link
to your website to bring more customers.
Types of Text Messaging Campaigns
There are various text marketing campaigns, some of which are listed below.
- Promotional Marketing Campaign
These marketing campaigns are used to boost your products or services. They might contain
coupons, discounts, and other exclusive deals. Moreover, these campaigns often include calls to action, including making a purchase or visiting the website. So, you can use such promotional messages to increase sales, brand awareness, and customer engagement.
- Campaigns for Transactional SMS Marketing
Transactional campaigns are those you can send in response to an event or action. These
campaigns send time-sensitive information to clients, including appointment reminders, shipping information, password resets, and product launches. Further, transactional messages ensure reliability and timely delivery due to their high open rate and potential for practical conversions.
- Conversational Text Messaging Campaign
These text messaging services are used for personalized and interactive conversations. It
involves two-way communication, which makes it different from traditional SMS marketing. You can use it for your business to answer clients’ questions, sell products, and decrease your team’s burden. Moreover, it uses Artificial Intelligence and interactive messages that reduce wait time and maintain smooth conversation.
Advantages of Text Messaging Service in Boosting
Campaigns
Below are some benefits of texting services to boost your SMS marketing.
- Instant and Easy Communication
Unlike other marketing strategies, text messages are delivered to your customers immediately.
As a result, you get timely responses and build a robust and trustworthy relationship with your clients. Moreover, SMS has a high open rate, and people are used to responding within three minutes of receiving it.
Further, with your texting service, you can directly communicate with your clients via two-way
communication. It also enhances campaigns by increasing the likelihood of reading your
promotional or service messages. Above all, with mobile texting availability, most people
instantly hit your brand.
- Listing and Targeting of Customers
Most texting sites like Text4Biz allow you to list target audiences to send personalized
messages based on their demographics, location, and purchase history. It allows users to send personalized or customized messages to relevant groups, customers, or clients.
Moreover, marketing messages help you reach your target audience in real-time through their
mobile phones. It helps cultivate more meaningful connections and interactions with relevant
and qualified leads. Besides that, you can also use friendly language with your clients since
these messages are directly delivered to clients’ inboxes.
- Boost Current Onboarding Marketing
Text messaging also enhances campaigns by boosting your current onboarding marketing. It
can increase engagement and yield better results with your onboarding outreach and
instructional content. By sending a link to your online brand via SMS, you can increase the
number of views by making your content more convenient to read.
For this reason, texting is an excellent way to improve customer education. Furthermore, you
can utilize SMS to distribute webinars, knowledge base articles, videos, and other materials to improve how clients interact with your goods or services.
- Automation and Scheduling of SMS
Another benefit of text messaging campaigns is their automated response. It can save time and
ensure the timely delivery of your brand’s messages. Successful SMS strategies include
automatic responses, like welcome campaigns, notifications about abandoned carts, examining the abandonment message, and win-back campaigns or alerts about inventory.
You can also enhance your marketing campaign by automating the messages based on your
criteria, including purchase history and support tickets. Further, you can plan and coordinate
campaigns more efficiently by scheduling messages ahead, mainly if you are targeting different
time zones.
- Retain Client Focus
Maintaining the customers’ attention is challenging, but you can send personalized texts to your clients to keep them engaged. SMS has a wide readership so that customers can read and respond to them on their terms.
You can maintain high levels of interest and engagement long after purchase by launching a
multi-text campaign for your brand. It establishes a favorable impression of your good or
service, setting the stage for fruitful exchanges.
Final Thoughts
Text messaging service is the best way to boost SMS or any other digital marketing campaign. It
keeps your past customers engaged and enhances campaigns by attracting more leads or
clients. So, after reading the above tactics, you may be interested in boosting your SMS
marketing.
If that’s the case, go no further than Text4Biz. With our 30 years of texting experience,
user-friendly interface, and two-way communication, you can connect your clients, companies,
and team workers worldwide. Opportunity awaits! Hit us at Text4Biz and kick-start your
marketing campaign.
